The new TILA advertising rules are highly technical but do not dictate the placement of individual words. Is this statement true or false?

The statement is false because, while the Truth in Lending Act (TILA) advertising rules do involve technical aspects regarding the disclosure of credit terms, they also provide guidelines on how information should be presented in advertisements. This includes specific requirements regarding the placement of certain key phrases or terms that are critical for compliance. For instance, TILA mandates that certain disclosures, like the Annual Percentage Rate (APR) and other terms related to the loan, must be clearly and conspicuously stated within the advertisement. The intention behind these requirements is to ensure that consumers can easily understand the cost of credit, thereby promoting transparency and preventing misleading advertising practices. Therefore, the placement of certain words or phrases in TILA-compliant advertisements is indeed significant, negating the assertion that the rules do not dictate word placement.